Fire festival → Nozawa's Dōsojin-matsuri道祖神祭り
Every 15 January a wooden shrine tower is built in the village, men aged 25 and 42 defend it, and the rest try to set it alight with torches. The fire fight starts at about 20:30. It is a national Important Intangible Folk Cultural Property, and Nozawa counts it among Japan's three great fire festivals (日本三大火祭り).
That list has no fixed members. Nachi no Hi-matsuri in Wakayama is in nearly every version; the other places go to Kurama (Kyoto) in some and to Nozawa in others, and some versions use Kurume's Onioni (鬼夜, 7 January). In 2026 the village's own site said viewing tickets went only to residents and lodging guests, so book a room for the night of 14–15 January first (15 January 2027 is a Friday). Nozawa Onsen guide.